City of license | Gold Coast, Queensland |
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Broadcast area | Gold Coast RA1 ([1]) |
Branding | Sea FM |
Slogan | The Gold Coasts Number 1 Hit Music Station One Station. All The Hits." |
Frequency | 90.9 MHz FM |
First air date | March 19, 1989[1] |
Format | Top 40 (CHR) |
Language | English |
ERP | 25,000 watts |
HAAT | 406 m[2] |
Affiliations | Sea FM |
Owner | Southern Cross Media Group Ltd (Sea FM Gold Coast Pty Ltd) |
Website | Official website |
90.9 Sea FM (callsign 4SEA) is a radio station on the Gold Coast, Queensland, Australia. It is part of the Southern Cross Media Hit Music Network, and is also the network hub for the Hit Music Stream, broadcasting shows from 4pm - 12am across the Sea, Star and Hot FM Networks across Australia.
The Sea FM brand name and logo was created by Gold Coast Broadcasters Pty Ltd for just the one station - 90.9 Sea FM - after the Gold Coast was granted a new commercial FM licence. 90.9 Sea FM began broadcasting in 1989 with programming consulted by Austereo. The original Sea FM on-air line-up was a strong team of experienced Announcers, many having made their name previously in Metropolitan radio including - Craig Bruce (FOX FM) & Sammy Power, Ian 'Lofty' Fulton (4IP), Grahame "Durry" Rodgers (2SM & 2NX), Sue Moses (2MMM & Channel 10), Gregg Easton (2UW & 4BK), Joe Miller (3XY & EON FM), Dean Miller and Simon Franks.
In November 2011, controversy erupted after rumours surfaced that popular long-term breakfast co-host, Moyra Major, was to be replaced by entertainer Charli Robinson, after Robinson had filled in for six weeks while Major was on maternity leave.[3] It was reported that Major had been replaced due to a significant increase in ratings for the breakfast show during Robinson's stint as co-host.[4]
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